September 27, 2012
Tradeshows are all about brand penetration. Getting attendees to come to your booth and want to interact or stay is the name of the game. So many companies try gimmicks like booth bunnies (slutty chicks hired to work the booth), glitz and glam. All show, no brand. Chrome really hit a brand home run. The booth was extremely well branded, highly interactive with product placed in a careful and unobtrusive fashion enabling visitors to truly interact with it without feeling a sales push. This resulted in visitors piled into the Chrome area and almost parked there for 30 mins or more. You could try on and buy shoes at pro-deal pricing, shop the line of clothes and bags, listen to the DJ, drink at the bar, buy art prints, use the iPads on the backside of the displays, layout your own screen printed Chrome shirt, get a custom bag made, or just sit and relax on one of the many picnic tables. Good work, Chrome.
Chrome Cash Bar
The Picnic Tables
Silk Screen Yo
Chrome Retail Experience
Bags Made On Site
Why Cliff Bar? Lots of the same reasons as with Chrome. More specifically, lots of obvious earthy materials used in the booth design. Not to mention really nice creative on the booth. Great sampling bars and interaction from the bar tenders in regards to product. Most of all, the 20 year anniversary logo / signage thanking all of us for the support.
The Floor of the Booth
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